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title: AI Visibility vs SEO: 5 Key Differences You Need to Know
slug: AI visibility vs SEO
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### Guide### Why the Comparison MattersAI visibility vs SEO is more than a buzz phrase — it reflects two entirely different ways that brands get found. AI visibility means being cited and recommended by AI assistants like ChatGPT and Gemini, while SEO still focuses on ranking in Google’s traditional results.### Core Differences- Intent Recognition: AI models use context rather than keywords.- Format Expectations: AI reads schema, JSON, and YAML files.- Authority Signals: Reviews and citations weigh heavier than backlinks.- Maintenance: AI content needs frequent updates to stay fresh.### Bringing Them TogetherBusinesses that combine AI visibility vs SEO tactics capture both search types — human and machine. Start with structured data and keep publishing high-trust content.Ready to take the next step? Explore our AI Visibility Services to put this into action.